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Ubwihindurize bwimyenda yo mumuhanda: Kuva Subculture kugeza Mainstream Fashion

Imyenda yo mumuhanda yagize impinduka zikomeye mumyaka mike ishize ishize, ihinduka kuva mumico itandukanye ihinduka imbaraga ziganje mubikorwa byimyambarire yimyambarire. Iyi metamorphose ni gihamya yimiterere yimyambarire nubushobozi bwayo bwo guhuza no kumvikana nibisekuru bitandukanye. Nka sosiyete izobereye mu myenda yo kumuhanda ku isoko mpuzamahanga, twiboneye kandi twagize uruhare muri iri hindagurika. Muri iyi nyandiko ya blog, tuzasesengura amateka, ingaruka zingenzi, hamwe nigihe kizaza cyimyenda yo mumuhanda, twerekana urugendo rwayo kuva mumihanda kugera kumyambarire yisi.

 

I. Inkomoko yimyenda yo mumuhanda

Imizi yo mu muhanda irashobora guhera mu myaka ya za 1970 na 1980 muri Amerika, aho yagaragaye nk'uburyo butandukanye bujyanye n'imico itandukanye, harimo skateboarding, punk rock, na hip-hop. Iyi subcultures yaranzwe numwuka wabo wo kwigomeka no kwifuza guhangana uko ibintu bimeze, kandi imyambarire yabo yerekana imyitwarire.

Skateboarding: Umuco wa Skate wagize uruhare runini muguhindura imyenda yo mumuhanda. Umukino wo gusiganwa ku maguru washyigikiraga imyenda ifatika kandi iramba ishobora kwihanganira siporo. Ibicuruzwa nka Vans na Thrasher byabaye ibishushanyo muri uyu muryango, hamwe n'ibishushanyo byoroshye ariko byuzuye.

Punk Rock: Urugendo rwa pank rwazanye imyifatire ya DIY (ikore-wenyine) kumyambarire. Abakunzi ba pank bashushanyaga imyenda yabo ibishishwa, amapine, hamwe nigitambara cyashwanyaguritse, barema isura mbisi kandi idafite ibara ryarigomwe kandi ryihariye.

Hip-Hop: Umuco wa Hip-hop watangiriye i Bronx, muri New York, watangije ubwiza bushya ku myenda yo mu muhanda. Imyenda ya Baggy, udukariso twinshi, n'ibirango bitinyutse byabaye ibiranga ubu buryo, hamwe n'ibirango nka Adidas na Puma byamamaye binyuze mu bufatanye n'abahanzi ba hip-hop ndetse na breakdancers.

 

II. Kuzamuka kw'ibirango by'imyenda yo mu muhanda

Kubera ko imyenda yo mu muhanda yamenyekanye cyane mu myaka ya za 90 ndetse no mu ntangiriro ya 2000, ibirango byinshi byagaragaye nk'abayobozi mu nganda, buri kimwe kizana flair na filozofiya idasanzwe.

Isumbabyose: Yashinzwe mu 1994 na James Jebbia, Supreme yahise ahinduka umuco ukunda gusiganwa ku maguru hamwe n’abakunda imyenda yo mu muhanda. Ikirangantego ntarengwa cyo kugabanuka no gukorana nabahanzi nabashushanyaga byatumye bumva ko bafite akato kandi bavugwaho byinshi, bituma Isumbabyose iba ikimenyetso cyimyenda yo mumuhanda ikonje kandi yifuza.

Stüssy: Stüssy yashinzwe na Shawn Stüssy mu myaka ya za 1980, ikunze gushimirwa kuba yarayoboye imyambaro igezweho yo mu muhanda. Ihuriro ryayo rya surf, skate, hamwe na hip-hop, hamwe nubushushanyo butangaje hamwe nibirango, bishyiraho amajwi yimyenda yo kumuhanda.

Inkende yo kwiyuhagira (BAPE): Yashinzwe na Nigo mu Buyapani, BAPE yazanye uruvange rwihariye rwimyambarire yumuyapani nu muco wa hip-hop wabanyamerika. BAPE izwiho imiterere yihariye ya kamera na shitingi, BAPE yabaye ibintu byisi yose kandi bigira ingaruka kumyambarire myinshi yo mumuhanda.

 

III. Imyenda yo mumuhanda Inzira nyamukuru

Umwaka wa 2010 warahinduye imyenda yo mumuhanda kuko yavaga kumpande ikajya kumwanya wambere mubikorwa byimyambarire. Ibintu byinshi byagize uruhare muri iri terambere nyamukuru:

Ibyamamare Byamamare: Ibyamamare nabacuranzi bagize uruhare runini mugukwirakwiza imyenda yo mumuhanda. Abahanzi nka Kanye West, Pharrell Williams, na Rihanna bemeye ubwiza bwimyenda yo mumuhanda kandi bakorana nibirango bikomeye, bazana imyenda yo mumuhanda.

Ubufatanye-Bwimyambarire Bwinshi: Ibirango byimyenda yo mumuhanda byatangiye gukorana namazu yimyambarire yo hejuru, bihindura umurongo hagati yimyambarire nuburyo bwo kumuhanda. Ubufatanye bugaragara burimo Supreme x Louis Vuitton, Nike x Off-White, na Adidas x Yeezy. Ubu bufatanye bwazamuye imyenda yo mu muhanda kandi bwaguka kugera ku bantu benshi.

Imbuga nkoranyambaga: Ihuriro nka Instagram na TikTok ryemereye abakunda imyenda yo mumuhanda kwerekana imyambarire yabo no guhuza nabantu bahuje ibitekerezo. Kwiyongera kwabaterankunga hamwe nabanditsi berekana imideli byongereye imyenda yo mumuhanda kandi bituma irushaho kugera kubantu bose.

 

IV. Ingaruka z'umuco w'imyenda yo mumuhanda

Imyenda yo mumuhanda irenze imyambarire; byahindutse ibintu byumuco bigira umuziki, ubuhanzi, nubuzima.

Umuziki n'Ubuhanzi: Imyenda yo mumuhanda ifitanye isano ya muzika n'ubuhanzi. Ibirango byinshi byo kumuhanda bifatanya nabacuranzi nabahanzi mugukora ibice byihariye kandi bigarukira. Uku guhuzagurika gutezimbere guhanga no guhanga udushya, gusunika imipaka yimyambarire nubuhanzi.

Umuganda n'irangamuntu: Imyenda yo mumuhanda iteza imbere umuganda kandi uri mubakunzi bayo. Impapuro-ntarengwa zigabanuka hamwe nibisohoka byihariye bitera ubusabane mubafana basangiye ishyaka ryumuco. Byongeye kandi, imyenda yo mumuhanda ituma abantu bagaragaza umwirondoro wabo nindangagaciro binyuze mumahitamo yabo.

Ibisobanuro mbonezamubano: Imyenda yo mumuhanda ikunze kuba uburyo bwo gutanga ibitekerezo byimibereho na politiki. Ibirango byinshi bifashisha urubuga rwabo kugirango bikemure ibibazo byingenzi nkuburinganire bwamoko, kutabangikanya uburinganire, no kubungabunga ibidukikije. Ubu buryo bwo kumenya imibereho yumvikana nabakiri bato kandi bishimangira imyenda yo mumuhanda akamaro muri societe yiki gihe.

 

V. Inzira zizaza mu myenda yo mumuhanda

Mugihe imyenda yo mumuhanda ikomeje kugenda itera imbere, inzira nyinshi zirimo guhindura inzira zizaza:

Kuramba: Hamwe no kurushaho kumenya ibibazo by’ibidukikije, kuramba biragenda byibandwaho cyane ku birango by’imyenda yo mu muhanda. Ibikoresho bitangiza ibidukikije, imikorere y’imyitwarire myiza, hamwe n’imyambarire izenguruka bigenda byiyongera kuko abaguzi bakeneye ibicuruzwa bifite inshingano kandi birambye.

Kwishyira hamwe kw'ikoranabuhanga: Guhuza ikoranabuhanga ni uguhindura imyenda yo mumuhanda. Kuva kumyiyerekano yimyambarire igaragara kugeza kugeragezwa kwukuri (AR) kugerageza, ibirango bifashisha ikoranabuhanga kugirango bongere uburambe bwo guhaha no guhuza nababumva muburyo bushya.

Uburinganire bwumugabo: Imyenda yo mumuhanda iragenda igana kuri inclusivité nuburinganire bwumugabo. Ibishushanyo bya Unisex hamwe n’ibyegeranyo bitagira aho bibogamiye bigenda bigaragara cyane, byerekana ihinduka ry’umuco mugari ryo guca amahame y’uburinganire gakondo.

Kwimenyekanisha no Kwishyira ukizana: Kwishyira ukizana no kwimenyekanisha biri mu mutima wimyenda yo kumuhanda. Ibicuruzwa bitanga amahitamo menshi kubaguzi kugirango bakore ibice bya bespoke byerekana imiterere yihariye. Iyi myumvire yoroherezwa niterambere mu icapiro rya digitale no ku bicuruzwa bikenewe.

 

Umwanzuro

Urugendo rwimyenda yo mumuhanda ruva mumico yimyambarire rusange ni gihamya yo guhuza n'imiterere yumuco. Nka sosiyete izobereye mu myenda yo mumuhanda, twishimiye kuba bamwe muruganda rukora kandi rugenda rutera imbere. Turakomeza kwiyemeza guhana imbibi zishushanyije, kwemera kuramba, no kwishimira umwuka utandukanye kandi wuzuye wimyenda yo mumuhanda. Waba uri umukunzi wigihe kirekire cyangwa mushya kuri scene, turagutumiye kwifatanya natwe mugushakisha uburyo butagira imipaka bwimyenda yo mumuhanda.


Igihe cyo kohereza: Jul-06-2024