Muri iki gihe isoko ryimyambarire igenda irushanwa, kwimenyekanisha bifite

ube imwe mumahame yimyambarire akurikizwa nabaguzi. Muri ubwo buryo

ibihe-bishakisha ibihe, ibicuruzwa byubucuruzi byamahanga byambarwa buhoro buhoro

guhinduka mushya ukundwa nabaguzi.

 

1. Kwishyira ukizana kwawe, Kwerekana uburyohe budasanzwe

Imyenda yubucuruzi yo mumihanda yihariye itanga abakiriya urubuga rwo kwerekana imico yabo nuburyohe budasanzwe. Byaba ibyo ukunda kugiti cyawe, ibisabwa bidasanzwe, cyangwa ibishushanyo bidasanzwe byo guhanga, imyenda yubucuruzi yo mu mahanga yihariye irashobora guhuza ibyifuzo byabaguzi, gukora imyenda idasanzwe. Binyuze mu kwihitiramo ibintu, abaguzi barashobora guhitamo imyenda bakunda, amabara, imiterere, ndetse bakongeramo imiterere yihariye cyangwa inyandiko kumyambaro yabo, bigatuma imyenda yabo igaragara kandi ihinduka intandaro yimyambarire.

2. Ubwishingizi bufite ireme, Guhitamo kwizewe

Imyenda yubucuruzi yo mumihanda yihariye ntabwo ishimangira gusa kugiti cyihariye ahubwo inibanda kumiterere yibicuruzwa. Nka sosiyete yubucuruzi yububanyi n’amahanga yabigize umwuga, duhora twubahiriza gukora imyenda yimyambarire yo mu rwego rwo hejuru hamwe nimyenda yo mu rwego rwo hejuru n'ubukorikori. Yaba guhitamo imyenda, kudoda neza, cyangwa ubudozi bwubukorikori, turagenzura cyane buri kintu kugirango tumenye neza ko buri mwenda wumuhanda wujuje ubuziranenge wujuje ubuziranenge, bigatuma abakiriya bahitamo neza kandi bakishimira imideli nibyiza.

3. Icyerekezo mpuzamahanga, Kwagura amasoko yisi yose

Nka sosiyete y’ubucuruzi n’amahanga, twiyemeje guhaza ibyo abaguzi bo mu gihugu bakeneye kandi twagura cyane ku masoko mpuzamahanga. Imyenda yo mu bucuruzi yihariye yo mu muhanda ntabwo ikunzwe gusa ku isoko ryimbere mu gihugu ahubwo inakirwa ku masoko mpuzamahanga. Binyuze muburyo nko kwagura abakiriya bo mumahanga no kwitabira imurikagurisha mpuzamahanga ryerekana imideli, dutezimbere imyenda yubucuruzi yo mumahanga yihariye yo kwisi yose, bituma abakiriya benshi bishimira kwishimisha imyenda yihariye yo mumuhanda.

4. Igitekerezo cyo Kurengera Ibidukikije, Kuringaniza Inshingano n'Ubuziranenge

Mugihe dukurikirana umuntu ku giti cye, buri gihe twubahiriza ibitekerezo byo kurengera ibidukikije no guhuza inshingano hamwe nubuziranenge. Duhitamo imyenda yangiza ibidukikije kandi irambye, dukoresha uburyo bwo kuzigama ingufu no kubungabunga ibidukikije, kandi twiyemeje gukora imyenda yimyambarire yangiza ibidukikije. Binyuze muri iyi myitozo, ntabwo duha abakiriya imyenda yimyambarire yo mu rwego rwo hejuru gusa ahubwo tunagira uruhare mu kurengera ibidukikije, bituma imyambarire no kurengera ibidukikije bitera imbere hamwe.

Umwanzuro: Kwambara imyenda yo hanze yubucuruzi yo hanze ntabwo ari ikimenyetso cyimyambarire gusa ahubwo ni no kwerekana imiterere nubuziranenge. Mu bihe biri imbere, tuzakomeza gukurikiza filozofiya y’ubucuruzi yo kwimenyekanisha ku giti cye, kwizeza ubuziranenge, icyerekezo mpuzamahanga, hamwe n’ibitekerezo byo kurengera ibidukikije, guha abaguzi imyenda myinshi yo mu mahanga y’ubucuruzi bw’imihanda, guhuza imyambarire na kamere neza, no kuyobora inzira nshya. by'imyambarire!